Switzerland Cheese Marketing GmbH near Munich is the Swiss cheese marketing association for Germany and Austria. Its B2B and its B2C departments promote Appenzeller Cheese, Swiss Emmentaler AOC, Le Gruyère AOC and many other cheeses in coordination with importers and food retailers. The 4D-based application SCM Manager, developed by Informatikberatung Renner, has been used since 1996 for marketing and budget planning, notably taking advantage of 4D's SVG capabilities to display budget tree diagrams.